Gradient Productions

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Album Review - Metric - Synthetica

“I make all that I believe, I set myself free. So take all the time you need, and let yourself be.” “Artificial Nocturne” by Metric

Emily Haines and her band don’t hold back in their new album Synthetica. Not lyrically, not musically, and certainly not artistically. Overall it is a worthy successor to their groundbreaking Fantasies released back in 2009.

Let’s talk about what it isn’t: Synthetica is neither a re-hash of Fantasies nor a collection of “lost” songs thrown together and called a new album. It’s obvious the thought that went into creating each track, as they stand on their own individually while also flowing into one another in a full-album play through.

Their first single “Youth Without Youth” took some getting used to. It didn’t have the same depth lyrically as other songs. But once you memorized the beat and song, it grew on you. The flowing ballad of “Speed the Collapse” is a dark, stormy song full of Haines’ beautiful melodies and a powerhouse chorus that will leave you breathless.

(“Youth Without Youth” music video - click to watch)

“Lost Kitten” is the most surprising track of them all, being something of a pop song without being that simple. It shows off Haines’ vocal range and is a nice break from the relatively dark tracks that precede it. Their title track “Synthetica” is catchy and far less dark than some of the other tracks. Rather their use of synthesized notes and a constant electric guitar evoke something of their neon-lit, electric inspiration Blade Runner.

(Emily Haines on set during the “Youth Without Youth” music video shoot)

Haines’ described Synthetica as being, “about forcing yourself to confront what you see in the mirror when you finally stand still long enough to catch a reflection. Synthetica is about being able to identify the original in a long line of reproductions. It’s about what is real vs what is artificial.”

Filed under Metric Synthetica Album Music Review Review Album Review 2012 Fantasies Youth Without Youth Music Video Photography Emily Haines Single Song Speed the Collapse Lost Kitten 2009 Lyrics Band Blade Runner Inspiration

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Chalk It Up

“No masterpiece was ever created by a lazy artist.” -Salvador Dali

Meticulous.

The word perfectly describes the process applied by designers Josh Luna & Alisha Noles in re-designing and re-making the menu board for the Silk Espresso cafe.

Let me take you through their work…

First they took detailed measurements of the wall they’d soon be painting with chalkboard paint. They then created an elevation in the wall using Autocad, which included all the measured elements.

Having made careful revisions, the final design was printed on a large format printer in black & white. They set this aside for later, and, along with a few helpful friends, painted the wall with three coats of chalkboard paint. The paint dried for 48 hours before any graphics were transferred.

They applied graphite (2B works best!) to the back side of the to-scale print, taking care to get good, thick layers for a clean transfer onto the wall. Once finished, the prints were taped to the wall exactly where the graphics were to go.

Using very hard (4H) pencils, they meticulously traced every letter and line of the whole design. This took a good while, but once finished and the prints were removed, it was exciting to preview their work finished.

Everything was re-traced over in chalkboard marker (Chalk-Ink brand is the best and has a wide array of colors) and left to dry for two hours. Once dry, traditional white chalk was rubbed over the entire wall to add a textural finish.

It’s probably best to simply visit the location for yourself, enjoy a cup of their new Stumptown roast, and witness the work of art for yourself. Because it is, truly, a work of art.

Filed under Advertising Autocad Chalkboard paint Coffee Design Espresso Film Gradient Gradient Productions Graphic Graphic Design Gresham Oregon Howto How To InDesign Photography Production Silk Silk Espresso Story Writing Pacific Northwest