Posts tagged Apple
Posts tagged Apple
“Innovation distinguishes between a leader and a follower.” ~Steve Jobs
The world of production is an ever-changing environment.
In a constant state of flux, the period between an “industry standard” practice and a “revolutionary” one is diminishing. As in the medical field, technological innovations rapidly shift the way we work.
Ethan Borden, Cinematographer & VP of Gradient, has found his workflow radically altered using the iPad:
“With the Movie Slate App, it makes us probably ten times faster in post-production. It does a shot log which I can send out with an HTML or as a Final Cut XML document, and saves time and keeps us more organized because we’re switching from paper to digital.
We also have a Wireless Monitor App which allows us to connect to a computer that has the camera plugged in. It lets us control the camera and look at what’s being seen through the lense with a live view. We’re also able to walk around wherever on set and look at what’s being shot on camera. We see whats being seen through the DSLR.
I use the iPad 2 for a lot of workflow stuff on other projects as well: websites, Facebook, uploading photos that I’ve just taken on set.”
“In Post we use it a lot for labeling footage. It’s easy to make notes on set and then have our editor be able to refer to those while he’s working. It keeps everything centralized so that there aren’t 5 pieces of paper flying around with separate notes.”
Nathanael Sams has found his workflow in Post-Production streamlined as well:
“The Slate makes all the difference because we work with separate cameras and separate audio (Zoom H4N). What can be a daunting task of syncing up video and audio is a lot more feasible and automatic when you have a slate that beeps, because the program automatically syncs it up for you. That saves hours of time of manually going in and making sure it’s synced up.”
We aren’t shy in expressing our love of Apple products, and the iPad is no exception. It has quickly become invaluable on set, off set, and within our workflow.
“Either write something worth reading or do something worth writing.” ~Benjamin Franklin
Writing for Gradient Productions has been both edifying and challenging.
Tasked daily with drafting something worth reading, in various forms, you gain a set of skills unlike those found in a classroom.
Take campaign writing: In order to get your point across the content must be simple, informative, yet creative. For a graphic flyer, you must take into account what the Visual elements are saying, and choose to either let them speak for themselves, or build upon what’s being implied. And considering you have roughly 5 seconds of an average persons’ attention, it must be short.
In the case of Narration writing, cut the unnecessary. “Audiolize” in your head the narrator’s voice and choose words appropriate to their style of speaking.
I pull inspiration from a variety of sources; Apple for the way they speak volumes for a product/campaign in 1-6 words. Certain creative minds forVanity Fair & National Geographic. Anthony Bourdain and his superior writing “voice”.
I was an actor under the tutelage of an established screenwriter/director, and of the many lessons I learned from him, one that resonated for me as an actor/writer was that, “If you aren’t going to feature something, cut it.”
Hear that? It’s the sound of an iPod Nano looking for a home.
This is the last week to “Like” Gradient Productions on Facebook and be automatically entered to win!
Let your friends know and increase the odds you’ll get to play with it.
RIP Steve. Thank you for creating products that allow us to do what we love! #photography #gradientproductions #film #video #apple #Mac #passion #Steve #Stevejobs #inspiration #technology #appleinc (Taken with instagram)