Gradient Productions

Concept 2 Completion

Posts tagged Silk Espresso

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Chalk It Up

"No masterpiece was ever created by a lazy artist." -Salvador Dali

Meticulous.

The word perfectly describes the process applied by designers Josh Luna & Alisha Noles in re-designing and re-making the menu board for the Silk Espresso cafe.

Let me take you through their work…

First they took detailed measurements of the wall they’d soon be painting with chalkboard paint. They then created an elevation in the wall using Autocad, which included all the measured elements.

Having made careful revisions, the final design was printed on a large format printer in black & white. They set this aside for later, and, along with a few helpful friends, painted the wall with three coats of chalkboard paint. The paint dried for 48 hours before any graphics were transferred.

They applied graphite (2B works best!) to the back side of the to-scale print, taking care to get good, thick layers for a clean transfer onto the wall. Once finished, the prints were taped to the wall exactly where the graphics were to go.

Using very hard (4H) pencils, they meticulously traced every letter and line of the whole design. This took a good while, but once finished and the prints were removed, it was exciting to preview their work finished.

Everything was re-traced over in chalkboard marker (Chalk-Ink brand is the best and has a wide array of colors) and left to dry for two hours. Once dry, traditional white chalk was rubbed over the entire wall to add a textural finish.

It’s probably best to simply visit the location for yourself, enjoy a cup of their new Stumptown roast, and witness the work of art for yourself. Because it is, truly, a work of art.

Filed under Advertising Autocad Chalkboard paint Coffee Design Espresso Film Gradient Gradient Productions Graphic Graphic Design Gresham Oregon Howto How To InDesign Photography Production Silk Silk Espresso Story Writing Pacific Northwest